Six new user research techniques we’ve adapted for today’s digital consumer: Quick hits, friendship groups, immersion journeys, social graphs, de/re-construct and metaphor brands.

In Goodbye Focus Groups, Hello Friendship Groups, we introduce friendship groups and discuss why these groups are a better option for conducting qualitative user research. Friendship groups are an extremely viable, highly adaptable methodology suited for uncovering insights from today’s users to c ..... (read more)reate innovative, delightful experiences across different verticals.(less)

Ethnographic studies uncover new insights and often prompt questions you've never thought to ask before.
In this white paper, we highlight three tried-and-true approaches—in-store observations, intercepts and shop-alongs, which focus on ways to observe and listen to customers,helping your brand c ..... (read more)reate better experiences.(less)

It’s important to find the best way to create customer journey maps for your particular project or organization. In this white paper, we outline the whats, whys and hows of customer journey mapping so you can begin using journey mapping to study and enhance customer engagement.

In The UX Strategy Equation, Mona Patel, CEO of Motivate Design, aligns service design, lean UX and disruptive design thinking to create an experience strategy that produces amazing ideas that change experiences, not just interfaces. When used together and in balance, these factors will keep you inn ..... (read more)ovating and testing your ideas early and often throughout design and development lifecycles, so you can tie your work to business goals and the bottom line.(less)

Diary studies help user experience and design researchers explore the context of users' daily lives. In this white paper, we explore how researchers use diary studies to better capture insights and shape user discovery, customer experiences, design iterations and more.